handpicked
BEAUTY PROFESSIONALS
Your products, introduced in the salon chair.
ONE BRIEF.
HUNDREDS OF SALON CHAIRS.
Every stylist gets at least one full-size product to use themselves first, so they know it before they talk about it. Then they get a set of discovery samples to gift to clients who'd love it.
GOOD PRODUCTS DESERVE A PERSONAL INTRODUCTION.
Some of the most influential beauty conversations don't happen online. They happen in the salon chair.
Introduce your products through beauty professionals who the clients already trust.
Reach stylists we carefully curate by location, clientele and category fit.
Give people a chance to try your product in person, away from social media.
THE POWER OF A PROFESSIONAL RECOMMENDATION.
When beauty professionals speak, their clients listen.
of salon and spa customers say they have a high level of trust in their service providers.
say they buy products their provider recommends at least occasionally.
say they usually or always buy a recommended product.
Source: Zenoti, 2024 Salon and Spa Consumer Survey, July 2024, 1,413 US respondents. Self-reported consumer behavior from third-party research, not Handpicked program results.
Handpicked: Pro brings product discovery into a setting where trusted relationships and professional expertise already shape what people buy.
SIMPLE FOR YOU.
PERSONAL FOR THEM.
You brief us once. We run the stylist relationships, so you never have to manage hundreds of them.
- WE CURATE
We select and confirm stylists for your campaign by goals, location, clientele and product fit.
- YOU SUPPLY
You supply the full-size products and discovery samples. We coordinate getting them to every stylist.
- THEY DISCOVER & SHARE
Stylists try the product themselves, then choose to gift discovery samples to clients they think will love it.
- WE REPORT
We collect participation, how many discovery samples stylists say they gifted, and their product feedback.
PICK YOUR REACH.
Big discovery doesn't require a massive sampling budget.
A focused first introduction
- 2,400 discovery samples
- 100 full-size stylist products
Broader product discovery
- 3,600 discovery samples
- 150 full-size stylist products
Maximum sampling
- 6,000 discovery samples
- 250 full-size stylist products
BUILT ON 12 YEARS OF COLLABS.
Years of creator partnerships, product seeding, and brand activations have shaped how we connect products with the people who matter.
From managing large-scale influencer programs to coordinating professional hairstylist gifting for Hempz, we know what it takes to turn product discovery into meaningful brand connections.
Handpicked: Pro brings that expertise together in one curated, seamless experience.
READY TO GET YOUR PRODUCTS
INTO THE RIGHT HANDS?
Let's introduce your brand to the beauty professionals, and clients, who could love it.
WHAT HAPPENS NEXT- We reply within two business days.
- A short call to confirm your package, product quantities, timing and target locations.
- We recruit and confirm stylists, you ship product, and we send your report after the campaign.
WE'VE GOT ANSWERS.
No. Stylists opt in intending to share samples with their clients, but distribution is voluntary.
LOOKING TO GET YOUR PRODUCTS IN FRONT OF CREATORS, TOO?
Handpicked: Creators matches your product, by hand, with vetted content creators who choose to receive it.
EXPLORE HANDPICKED: CREATORS ☞