SOFIA VERGARA

KRAZE led Sofia Vergara’s digital presence — overseeing her website, social channels, newsletters, and content creation across her personal brand, brand collabs, and fragrance portfolio, including the Tempting series, nominated for 'Social Media Campaign of the Year' at the Fragrance Foundation Awards.

HEMPZ

KRAZE has been Hempz’s social and creator marketing partner since 2019 — quickly transforming the brand from nostalgic to buzzworthy, building a highly engaged community, activating thousands of creators, and helping drive skyrocketing sales.

SOCIAL & COMMUNITY MANAGEMENT

Social strategy, planning, publishing, and community management that keeps your brand clear, consistent, and culturally relevant across platforms.

CREATOR PROGRAMS

End-to-end creator programs, including sourcing, outreach, gifting, paid collabs, campaign management, and reporting.

CONTENT CREATION

Editorial-minded, platform-native content built to earn attention, spark conversation, and create a recognizable social presence.

IRL EVENTS & BRAND EXPERIENCES

Creator events & pop-ups, mailers, product seeding, and launch moments designed to bring your brand to life beyond the screen.

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STRATEGY

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CREATORS

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CONTENT

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COMMUNITY

“Kraze helped us build Hempz from the ground up on social — growing brand awareness, cultivating an engaged community, and building an influencer program that created real cachet and relevance for the brand.”

JENNIFER WEIDERMAN — CMO, HEMPZ

“Kraze has been an incredible partner in growing our haircare brand — always on the cutting edge of social and influencer marketing, with innovative ideas that have helped us stand out in a crowded market.”

GIL DALVA — FOUNDER, UNWASH HAIRCARE

“Kraze has a clear eye for aligning Joon with influencers who don’t just share our story, but enhance it — nearly a thousand collaborations that have expanded our reach and enriched our brand’s narrative across social.”

SHIVA & KAYVON TAVAKOLI — CO-FOUNDERS, JOON HAIRCARE

“Hiring Kraze to manage our social media was one of the best decisions we ever made. Kraze gives you more because they have heart. And having heart creates an emotional connection to the content they create. We ‘heart’ Kraze!”

GENEVIEVE MORRILL — PRESIDENT & CEO, WEST HOLLYWOOD CHAMBER OF COMMERCE

“I initially hired Kraze to manage social, but quickly found they were an asset for my business in a variety of ways — from influencer integrations to strategy, email marketing and workflows. They are so much more than just an agency for social media.”

BRI STECK — FOUNDER & CEO, GIRLS NIGHT OUT GETAWAYS

“Kraze has been instrumental in producing unique content for Sofia Vergara’s and Paris Hilton’s fragrances — including Sofia’s Tempting campaign, nominated for Social Media Campaign of the Year by The Fragrance Foundation.”

PAT WERBLIN — VP, MARKETING & COMMUNICATIONS, PARLUX FRAGRANCES

THE PITCH

IN EVERY ISSUE

GET ON THE LIST

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A social media and influencer marketing agency plans, creates, and runs a brand’s presence on platforms like Instagram and TikTok, and partners with creators to reach new audiences. At KRAZE, that means social strategy and community management, end-to-end creator programs, creator-led content production, and launch moments, all working together.

Influencer marketing is about reach: creators post to their own audience, so your brand borrows their credibility. UGC (user-generated content) is about assets: creators make content for you to post on your own channels, ads, or website. Most brands need both, so we run them as one program and the best creator content works twice.

It depends on how many creators you work with, their audience size, whether the work is gifted or paid, and how long you want to use the content. Some programs start with gifting and product seeding; others are fully paid campaigns with content licensing. We scope every program around your goals and budget. Tell us where you are and we’ll recommend the right starting point.

By hand. We look past follower counts to audience fit, engagement quality, content style, and brand safety, and we vet every creator before outreach. Through Handpicked by KRAZE, we also have an invite-only, opted-in creator community ready to match with brands.

Yes, with the right usage rights. We negotiate and manage content licensing up front, including whitelisting, paid usage, and retail or ecommerce rights, so creator content can run across organic social, paid advertising, and retail without surprises.

We set the measures before launch based on your goal: reach and impressions for awareness, engagement and saves for consideration, and clicks, codes, and sales for conversion. You get clear reporting on what moved, plus what we’d do more of next time.

Usually a mix. Micro and mid-tier creators tend to drive stronger engagement and trust at a lower cost, while larger creators and celebrities create moments and scale. We work across both, from thousands of creator collaborations to celebrity partners like Sofia Vergara and Paris Hilton.

Creator campaigns can move awareness and sales within weeks. Building a feed and community people genuinely follow takes consistency: think months, not days. Hempz is our favorite example. We’ve partnered since 2019 and grew their Instagram from 5.2K to 390K followers.

We’re best known for beauty, haircare, bodycare, and fragrance, with brands like Hempz, Joon, Unwash, and Parlux. We also work with lifestyle, consumer, and tech brands, including Nestlé, AT&T, SharkNinja, and Kay Jewelers.

Handpicked is KRAZE’s invite-only creator program. Creators get monthly and seasonal drops, supper clubs, and first access to paid campaigns. Brands get curated product discovery through a vetted, opted-in roster matched by hand. It’s an easy way to start working with creators.